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Where Does Fashion Nova Get Their Clothes?
Everyone wants to know where does Fashion Nova get their clothes from. Who are the Fashion Nova Vendors? Everyone wants to know where companies like Pretty Little Thing, Amiclubwear and Boohoo get their clothes and how it's possible that they always seem to be running a "sale." Everyday I receive emails containing photos from these retailers and boutique owners wondering what vendor sells that item.
So here’s the thing… a little bit of insight. Companies like Fashion Nova have access to a few resources that small businesses like us do not. What resources you ask?
The first; money (and lots of it.) The second; direct access to manufacturers. Companies like Fashion Nova are capable of designing and manufacturing replicas of designs we see on celebrities at the drop of a dime. So when you're wondering what vendor FN purchased a dress like the one Kylie Jenner was wearing last night from and you can't find it, they probably manufactured a replica themselves.
And while it is true that they do utilize many wholesale companies that we have access to like Vibrant MIU, American Bazi and Heart & Hips, they are also capable of manufacturing many of their own items and designs.
Many of the most popular wholesale vendors are located in the heart of downtown Los Angeles in the Fashion District. Fashion Nova is also located in Los Angeles. For them that often equals easy access and first dibs on the best merchandise. It also means that are able to better cultivate relationships with manufacturers.
So, with that being said, if you're wondering where gets clothes from, the answer to your question is often “Fashion Nova is the vendor.” And on the occasions where they aren't the vendor, they've gotten their styles from various wholesale vendors located in the Fashion District.
At this point you're probably wondering what vendors they use. No lie, there are hundreds of them. Many people have been mislead to believe that there is one magical vendor out there that will be able too supply the type of clothing they want at all times. That just isn't true. That won't be the case for your business and that isn't the case for Fashion Nova either.
Wholesale vendors produce hundreds of new styles every month and it's not guaranteed that you'll like all or even one of those styles. Wholesale buying is a science. It also takes lot of research to find what you're looking for.
I recently created a vendor list which you can purchase here that consists of many of the vendors Fashion Nova and its competitors source merchandise from, as well as more insight about this topic.